SECONDARY RESEARCH
A thorough secondary research was conducted focusing on sections like Existing Queer experiences, Surgeries and Medical Procedures, Target Audience, Laws, Transitioning, Risks, Healthcare, Positive Effects of Gender Affirming Care.
INMYND
Industry: Mental Wellbeing
Role: Product Designer
INMYND is a VR powered application developed with the intention of bringing quick relief to individuals showing mild to moderate symptoms of anxiety or panic attacks.
Mental Health
Lean UX
Community
METHODOLOGY
The Lean UX methodology helps create Minimum Viable Product (MVP) to get user validation, which promises minimising waste, flexibility, collaboration and learning through rapid experimentation. It is divided into three parts, Think, Make and Chec.
ASSUMPTIONS
User and Business Assumptions were made based on the secondary and primary research. Assumptions like identification of user and business opportunities, gaps and pain points, use cases, features and application of the product in the user and business spaces were defined. The assumption prioritisation then further described which assumptions to focus on for the application based on effort and risk factors.
OUTCOMES AND GOALS
Business Outcomes and Goals and User Outcomes and Goals were based on the understandings of what would the business and users would they achieve and what could be their goal on their respective sides of trade.
TARGET AUDIENCE
An affinity diagram or affinity map was created on the basis of the primary research findings where the key elements of the interviews were divided into their categories to help with the ideation. Two User Personas and User Journey Maps were created basis of the affinity diagram by recognising different types of users. This helped in identifying user specific needs, challenges and their goals.
IDEATION AND PRIORITISATION
LEAN UX CANVAS
The Lean Strategy Canvas is a six-part chart combining factors like Goal, objective, obstacle, strategy, how to win and key results. This helped define the how to work around the gaps and what will prove that INMYND is helping.
WIREFRAMES
HYPOTHESIS STATEMENTS AND USABILITY TEST
